A high percentage of the customers of Action Sport buy Action Sport shoes at least three-fourths of the time that they buy shoes. In the context of barriers to entry, this product has a large degree of
A)distributor loyalty.
B)demographic force.
C)brand loyalty.
D)potential competition.

Question

Quizplus · Accepted Answer

Brand loyalty is a significant barrier to entry as it indicates that customers prefer a particular brand over others, making it difficult for new entrants to capture market share.

A High Percentage of the Customers of Action Sport Buy