In Six Sigma terminology,the expectations of customers that matter most to them are known as:

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CTQs stands for Critical to Quality characteristics, which are the specific expectations or requirements that are most important to customers. By focusing on CTQs, Six Sigma practitioners can ensure that their processes deliver high quality products or services that meet or exceed customer expectations. MBBs (Master Black Belts), DFSs (Design for Six Sigma), and DPUs (Defects Per Unit) are all important concepts in Six Sigma, but they do not specifically refer to customer expectations.

In Six Sigma Terminology,the Expectations of Customers That Matter Most