Iggy is working on his company's marketing plan for a new smartphone that also serves as a remote control for televisions, car stereo systems, and MP3 players.After planning the company's segmentation and targeting efforts, Iggy should begin to craft the position of the actual product using all 4Ps: product, price, promotion, and place.

Question

Quizplus · Accepted Answer

Positioning involves defining the marketing mix (4Ps) to establish the product's place in the market and in the minds of consumers.

Iggy Is Working on His Company's Marketing Plan for a New