Dani and Jacki are brainstorming over possible segments they may want to target with their new smoothie shop in Collegetown, USA.They have a very limited marketing budget, and want to make sure that their money is well spent.One of the questions Dani and Jacki should consider in choosing segments to target is:
A) Will the segment be profitable enough?
B) How many other smoothie shops in Collegetown, USA are targeting this segment?
C) How many consumers drink smoothies?
D) What do competitors charge for their products?
Correct Answer:
Verified
Q40: In targeting, the size of a segment
Q41: Sometimes marketers gloss over contextual factors, which
Q42: Jerome is ranking the desirability of segments.Which
Q43: Kelly is writing a marketing plan for
Q44: The executive summary is typically followed immediately
Q46: If we are assessing the macro-environmental issues
Q47: Which of the following is a piece
Q48: "What are we known for?" is a
Q49: Tori knows a lot about technology, but
Q50: "Do we have a loyalty program?" is
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents