Jacques is contemplating the possible moves his camping equipment firm can make to become more competitive in the marketplace.At the highest level of analysis, there are really three strategies available for Jacques's firm to achieve its goals: (1) do nothing, (2) do nothing different from the status quo, and (3) do something different.

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The first line of the given text states that "At the highest level of analysis, there are really three strategies available for Jacques's firm to achieve its goals: (1) do nothing, (2) do nothing different from the status quo, and (3) do something different." The second and third strategies are essentially the same, so there are really only two distinct strategies: do nothing or do something different.

Jacques Is Contemplating the Possible Moves His Camping Equipment Firm