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Think About the Following Questions: What Channels Do Our Target

Question 68

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Think about the following questions: What channels do our target customers find most desirable? Do we need to continue offering and managing multichannel touch points? Can we move some of our customer segments to self-service or lower cost channel interactions? Would it make sense to off load and outsource some of our business functions to our current partners? Would they be capable of stepping in, or must we seek new partners? If a company is evaluating questions/topics such as these, with which of the goals listed below is the company most likely concerned?


A) delighting customers
B) making more money
C) enhancing product offerings
D) redefining its position

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