A cluster analysis is used to identify segments, and it determines exactly which segment(s) to target.

Name: A cluster analysis is used to identify segments, and it determines exactly which segment(s) to target.
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Quizplus · Accepted Answer

Cluster analysis identifies segments based on similarities within data, but it does not determine which segments to target; that decision is typically made based on additional strategic considerations.

A Cluster Analysis Is Used to Identify Segments, and It