Jon Is Training Lee, a Recent Graduate Who Joined the Marketing

Jon is training Lee, a recent graduate who joined the marketing department.Their topic of discussion is multidimensional scaling (MDS), with respect to positioning maps.Jon explains that with MDS, rather than asking customers what is important in a given product or service, MDS simply starts by asking how similar two products or services are for every pair of products or services under consideration in the mapping.Jon's explanation is consistent with current marketing practices used today.