Qualitative studies can deliver large sample sizes and some certitude around numbers, while surveys offer a deep understanding of motivation.

Name: Qualitative studies can deliver large sample sizes and some certitude around numbers, while surveys offer a deep understanding of motivation.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Qualitative studies typically focus on smaller sample sizes and provide in-depth insights into motivations, while surveys are quantitative and can handle larger sample sizes to offer statistical certitude.

Qualitative Studies Can Deliver Large Sample Sizes and Some Certitude