The analytical techniques used on a big data set like scanner data are very different from the techniques used on small data sets.
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Q33: Betty is a product manager for a
Q34: Conjoint analyses will help uncover the attributes
Q35: Factor analysis and cluster analysis do not
Q36: Conjoint methods are used frequently in studies
Q37: Shorter surveys enhance response rates.
Q39: A conjoint study is run to understand
Q40: Because of the size of focus groups,
Q41: Which of the following is a study
Q42: Marketing research is tremendously
A) rigid.
B) flexible.
C) confusing.
D)
Q43: Which is NOT one of the steps
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