If marketers want to be listened to by the top executives, they need to translate marketing metrics into finance metrics.

Name: If marketers want to be listened to by the top executives, they need to translate marketing metrics into finance metrics.
Brand: Quizplus
Rating: 4.9 (42 reviews)

Question

Quizplus · Accepted Answer

Marketers need to align their metrics with financial outcomes to demonstrate the impact of marketing on the company's bottom line, which is a primary concern for top executives.

If Marketers Want to Be Listened to by the Top