Information originating from the marketing mix of a company that contributes to a consumer's expectations may include
A) positioning claims made in advertising.
B) suggestions of quality based on the price of a product.
C) trust worthy data on product quality.
D) positioning claims made in advertising and suggestions of quality based on the price of a product.

Question

Quizplus · Accepted Answer

Positioning claims in advertising and price-based quality suggestions are both elements of the marketing mix that shape consumer expectations.

Information Originating from the Marketing Mix of a Company That