Marketers should engage every channel to reach as many consumers as possible.
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Q22: Marketers use text analyses on Facebook to
Q23: WOM in customer networks is very rewarding
Q24: KPIs are easy to measure because they
Q25: Reach can be achieved via traditional media
Q26: We can begin to answer ROI questions
Q28: Videos can be used to sell products.
Q29: GPS units are becoming geo-retailing units that
Q30: The online environment offers more direct data
Q31: In the pre-purchase: brand consideration phase, marketers
Q32: Blogs, wikis, and lead user communities can
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