Marketers use text analyses on Facebook to get a read on customer opinions about their brands.
Correct Answer:
Verified
Q17: Word-of-mouth occurs most often for medicines and
Q18: Social media facilitate word-of-mouth, which is very
Q19: The easiest and most common way to
Q20: The primary goal of LinkedIn is to
Q21: Web analytic experts don't like the "Contact
Q23: WOM in customer networks is very rewarding
Q24: KPIs are easy to measure because they
Q25: Reach can be achieved via traditional media
Q26: We can begin to answer ROI questions
Q27: Marketers should engage every channel to reach
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