Which of the following is a classic measure of the size of the audience that has been exposed to some brand information and who might therefore have some familiarity with the brand?

Name: Which of the following is a classic measure of the size of the audience that has been exposed to some brand information and who might therefore have some familiarity with the brand?
Brand: Quizplus
Rating: 4.8 (46 reviews)

Question

Quizplus · Accepted Answer

Reach is a measure of how many people have been exposed to a brand's message, indicating potential familiarity with the brand.

Which of the Following Is a Classic Measure of the Size