To narrow the search for consumers, search engines used to measure the relevance of a website or an information page by counting the number of times the searched words appeared on that web page or document.Why don't they use this criterion anymore?

Question

Quizplus · Accepted Answer

Search engines stopped using this criterion because it was easily manipulated by website creators who would excessively repeat keywords to artificially boost their page's relevance, leading to poor search results.

To Narrow the Search for Consumers, Search Engines Used to Measure