Anita Is Working on Determining the Amount She Should Request

Anita is working on determining the amount she should request for next year's advertising budget.She is having difficulty coming up with a reasonable figure.One of Anita's colleagues mentions that advertising budgets are typically determined in one of three ways.Which is NOT one of the three typical methods?

A) The advertising budget is a percentage of last year's sales.
B) The company spends approximately what it believes is parity with competitors.
C) The company spends 10% more on advertising than it did in the previous year.
D) The company can use its strategic advertising goal (e.g., enhance awareness or positive attitudes) and work backward to calculate necessary expenditures.