Propose that you work for Taco Bell and you advertise during The Voice.Its rating is 19.This is equal to 21.3 million TVs.The Voice charges $700,000 for a 30-second ad.If a meal contribution at Taco Bell is $0.60, how many purchases are required to break even for the ad costs?

Question

Quizplus · Accepted Answer

To break even, the total revenue from meal contributions must equal the ad cost. The ad cost is $700,000, and each meal contributes $0.60. Therefore, the number of purchases required is $700,000 / $0.60 = 1,166,667.

Propose That You Work for Taco Bell and You Advertise