An advertisement that induces enough fear to be creepy or horrifying is very effective because consumers remember the product.
Correct Answer:
Verified
Q28: An ad that has a feel-good portrayal
Q29: The success of the more effective goals
Q30: Source credibility refers to a consumer interpreting
Q31: An important potential problem with humorous ads
Q32: Company X is trying to increase awareness
Q34: "Hey! I heard that's a really good
Q35: A hotel has the following conditional probabilities
Q36: Ad copy testing is usually conducted via
Q37: As a product matures, its appeals are
Q38: When an ad for Kroger toothpaste mentions
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