If a company spends a considerable amount of money on an ad, and it wants to measure how well consumers remembered the ad, it should run what type of test?

Name: If a company spends a considerable amount of money on an ad, and it wants to measure how well consumers remembered the ad, it should run what type of test?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

DAR (Day-After Recall) test is used to measure how well consumers remember an advertisement after a short period, typically the day after exposure.

If a Company Spends a Considerable Amount of Money on an Ad