Archie and Betty are examining how their firm manages the sales process, and they are considering selling directly to consumers without maintaining a sales force.In making their decision, they should consider the complexity of their product.

Question

Quizplus · Accepted Answer

The complexity of a product can influence the need for a sales force, as more complex products may require personal selling to explain features and benefits to consumers.

Archie and Betty Are Examining How Their Firm Manages the Sales