BizCo is a B2B firm specializing in selling highly complex computer networking systems and software that allow clients to work more efficiently.Mark is the VP of Sales at BizCo and is concerned about some of the complaints he's received from customers and prospective customers.Which of the following is one of the complaints Mark is MOST likely to hear?
A) "The salesperson never sought my business."
B) "The product I purchased was not delivered on time."
C) "The salesperson is not compensated enough."
D) "The salesperson isn't following my company's buying process."

Question

Quizplus · Accepted Answer

In B2B sales, especially with complex products, aligning with the customer's buying process is crucial. Complaints about not following the buying process are common as it can lead to misunderstandings and inefficiencies.

BizCo Is a B2B Firm Specializing in Selling Highly Complex