Randy and Debbie are in charge of training new marketing department employees at Company ABC.In a training session, Debbie comments that price serves as a mechanism to obtain value back from customers.Debbie is correct in her assessment.

Question

Quizplus · Accepted Answer

Price is a key component in the exchange process, representing the value customers give up to obtain a product or service, thus serving as a mechanism to obtain value back from customers.

Randy and Debbie Are in Charge of Training New Marketing