Some marketers define a good brand by whether or not the customer is price insensitive and determined to buy the brand, regardless of cost.

Name: Some marketers define a good brand by whether or not the customer is price insensitive and determined to buy the brand, regardless of cost.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Some marketers believe that a strong brand can create customer loyalty and preference, making customers less sensitive to price changes and more likely to purchase the brand regardless of cost.

Some Marketers Define a Good Brand by Whether or Not