Jessie is just as likely to use a $15 coupon for a $29 item as she is to use a $15 coupon on a $199 product.
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Q29: Coupons are especially effective at encouraging new
Q30: With dynamic pricing, the buyer sets the
Q31: Depending on whether customers experience a price
Q32: Marketers frequently use game theory to try
Q33: "This brand has lost all of its
Q35: The processing of alternative currencies by consumers,
Q36: Price promotions have predictable negative side effects.
Q37: Price drops attract loyal customers.
Q38: Temporary price cuts and coupons are reliable
Q39: Companies are allowed to charge different prices
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