In most markets, there is almost always a price-sensitive segment and another that seeks quality.
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Q22: Higher prices set lower expectations.
Q23: Some prices are set using a two-part
Q24: For some products and services, higher prices
Q25: Both parties acting selfishly on their own
Q26: Pricing for market penetration and skimming are
Q28: Study after study has demonstrated that there
Q29: Coupons are especially effective at encouraging new
Q30: With dynamic pricing, the buyer sets the
Q31: Depending on whether customers experience a price
Q32: Marketers frequently use game theory to try
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