National Product Company is indecisive about what prices it should charge for items in its new product line.The company wants the most accurate data on customers' willingness to pay for its products.By using __________, which can yield very precise estimates of demand and price sensitivities at numerous price points, National Product Company can gather the data it needs to set prices.
A) survey data
B) conjoint analysis
C) online data
D) scanner data

Question

Quizplus · Accepted Answer

The Answer of National Product Company is indecisive about what prices it should charge for items in its new product line.The company wants the most accurate data on customers' willingness to pay for its products.By using __________, which can yield very precise estimates of demand and price sensitivities at numerous price points, National Product Company can gather the data it needs to set prices.
A) survey data
B) conjoint analysis
C) online data
D) scanner data

National Product Company Is Indecisive About What Prices It Should