Renaud is the marketing manager at EatIt Foods.Although he knows that other tools are available, like other marketing managers, Renaud's favorite tool to study pricing is
A) conjoint.
B) a survey.
C) scanner data.
D) a meta-analysis.

Question

Quizplus · Accepted Answer

Conjoint analysis is a popular tool among marketing managers for studying pricing as it helps understand how consumers value different attributes of a product, including price.

Renaud Is the Marketing Manager at EatIt Foods