Company XYZ manufactures quality widgets, but does not invest a significant effort in marketing the company or its widgets.If Company XYZ were to develop a __________, one of the benefits it would realize is the ability to charge premium prices.
A) company
B) product
C) marketing strategy
D) brand

Question

Quizplus · Accepted Answer

Developing a brand would allow Company XYZ to differentiate its widgets, create customer loyalty, and justify charging premium prices due to perceived value.

Company XYZ Manufactures Quality Widgets, but Does Not Invest a Significant