Marketers frequently use __________ to try to estimate the likely results of various actions, most frequently price cuts and competitive response.
A) strategies
B) promotions
C) competition
D) game theory

Question

Quizplus · Accepted Answer

Game theory is used by marketers to predict the outcomes of different strategies, including price cuts and competitive responses, by analyzing the strategic interactions between competitors.

Marketers Frequently Use __________ to Try to Estimate the Likely