Many ideas for new products come from marketers observing the world around them.
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Q8: Companies are ever evolving and the primary
Q9: Customers and marketing research are involved in
Q10: In attempting to determine what drives customers'
Q11: Zena's company is seeking to improve its
Q12: It's been shown that new products increase
Q14: Some companies take a nearly exclusively top-down
Q15: The most typical method of product testing
Q16: Change in the market is always occurring.
Q17: Companies approach the design of new products
Q18: The new product development process is linear.
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