Because customers typically overstate their purchase intention, research has suggested ratcheting down the purchase intention estimate by a factor of
A) ¼.
B) ¾.
C) ½.
D) ⅛.

Question

Quizplus · Accepted Answer

The Answer of Because customers typically overstate their purchase intention, research has suggested ratcheting down the purchase intention estimate by a factor of
A) ¼.
B) ¾.
C) ½.
D) ⅛.

Because Customers Typically Overstate Their Purchase Intention, Research Has Suggested