William is starting an advertising agency and is considering several names for his agency.In choosing a brand name (i.e., company name), it should convey information about the benefits of the brand rather than simply representing the name of the person founding the brand.
Correct Answer:
Verified
Q10: Brand names must have an inherent meaning.
Q11: Marketers believe that brands such as Coca-Cola
Q12: Companies use brands to provide different offerings
Q13: James can relate to Rolex because he
Q14: A brand association network shows the connections
Q16: A good brand goes beyond labeling a
Q17: Logos are shapes and symbols associated with
Q18: A brand carries a promise that it
Q19: A brand is first and foremost a
Q20: Reliability implies a consistency or predictability in
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