A line extension is the application of a brand name across the breadth of a company's products.
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Q17: Logos are shapes and symbols associated with
Q18: A brand carries a promise that it
Q19: A brand is first and foremost a
Q20: Reliability implies a consistency or predictability in
Q21: None of the personality profiles for brands
Q23: One of the most famous examples of
Q24: An example of deepening brand extensions is
Q25: The distinction between a brand and line
Q26: A strength of the umbrella branding approach
Q27: A true global brand carries one brand
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