Companies build associations to their brands through

Question

Quizplus · Accepted Answer

Classical conditioning is a type of learning in which a neutral stimulus is paired with a reflex-eliciting stimulus, so that the neutral stimulus eventually elicits the reflex. In the case of brand associations, the neutral stimulus is the brand name or logo, and the reflex-eliciting stimulus is the positive or negative experience that the customer has with the brand. Over time, the brand name or logo becomes associated with the positive or negative experience, and the customer is more likely to purchase the brand in the future.

Companies Build Associations to Their Brands Through