ABC Company is entering a new international market and has decided to enter the market under a different brand name.The selected brand name should
A) use the founder's name.
B) convey information about benefits.
C) be as short as possible.
D) disregard cultural meanings.
Correct Answer:
Verified
Q51: What is the key brand association?
A) attributes
Q52: Scott, a young professional, buys a new
Q53: Anne and Joseph lead the product development
Q54: One way marketers get customers to relate
Q55: Scott, a young professional, buys a new
Q57: Which of the following elements is a
Q58: Which of the following is not a
Q59: How many new brands are issued annually
Q60: Companies who survive for decades need to
Q61: Which of the following is not a
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