Supervising product line manager's responsibilities are to focus, and brand managers' responsibilities are to oversee entire portfolios.
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Q19: Ideally, a company will have a clear
Q20: The execution of the 4Ps is flexible-only
Q21: It's important that brand managers focus on
Q22: The definition of a company's core business
Q23: Company A offers a line of products
Q25: Product lines can be pruned or supplemented
Q26: For sports, the core service is the
Q27: Many purchases have elements of both goods
Q28: The central element of what is purchased
Q29: If a company recognizes an opportunity for
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