Just as consumers are demanding, wanting the very best of everything, companies can be equally irrational.
Correct Answer:
Verified
Q4: Positioning is about identity: who your brand
Q5: With time, it's hard for a company
Q6: Customer segments shown on perceptual maps offer
Q7: A brand can reasonably be positioned as
Q8: Positioning involves two of the marketing mix
Q10: Alexis is in charge of designing a
Q11: Some perceptual maps contain descriptors for a
Q12: One question always on the minds of
Q13: Holes in perceptual maps identify areas of
Q14: Perception is one of the 4 Ps.
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