A CEO is considering how he wants his company to be positioned.He has thought of it as the coolest brand and the brand with the best value.Which of the following is true about his predicament?
A) He can't position it as the coolest brand.
B) He can't position it as the brand with the best value.
C) He can probably achieve either of these goals, but not both.
D) He can achieve both of these goals.

Question

Quizplus · Accepted Answer

Positioning a brand as the coolest often involves premium pricing and exclusivity, while positioning as the best value typically involves affordability and accessibility, making it challenging to achieve both simultaneously.

A CEO Is Considering How He Wants His Company to Be