Which calculation is the most accurate way to estimate the size of a market?
A) [population × %aware × %trial × %repeat ] × Per annum purchase
B) [population × %trial × per annum purchase] × %repeat
C) population × %aware
D) population × %aware × %trial × %repeat

Question

Quizplus · Accepted Answer

The formula in choice A considers the entire funnel from awareness to repeat purchase and multiplies it by the per annum purchase, providing a comprehensive estimate of market size.

Which Calculation Is the Most Accurate Way to Estimate the Size