All of the qualities that marketers care about may be mapped onto segments in any product category.

Name: All of the qualities that marketers care about may be mapped onto segments in any product category.
Brand: Quizplus
Rating: 4.8 (31 reviews)

Question

Quizplus · Accepted Answer

Marketers care about qualities such as brand loyalty, purchase frequency, and customer lifetime value. These qualities can be mapped onto segments in any product category to identify the most valuable customers.

All of the Qualities That Marketers Care About May Be