When the company's mind-set was, "Let's build a better mouse trap," marketers were focused on
A) product.
B) promotion.
C) price.
D) place.

Name: When the company's mind-set was, "Let's build a better mouse trap," marketers were focused on A) product. B) promotion. C) price. D) place.
Brand: Quizplus
Rating: 4.9 (33 reviews)

Question

Quizplus · Accepted Answer

The phrase "Let's build a better mouse trap" indicates a focus on improving the product itself, which aligns with the product-oriented approach in marketing.

When the Company's Mind-Set Was, "Let's Build a Better Mouse