The outcome of innovation in product development is a discontinuous or breakthrough change and results in new and unique goods and services that delight customers and create competitive advantage.

Question

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This statement is true, as innovation often leads to the creation of new and unique products that can differentiate a company from its competitors and provide a competitive advantage. These innovations can sometimes be disruptive or discontinuous, meaning they create significant changes in the market and challenge existing products and services.

The Outcome of Innovation in Product Development Is a Discontinuous