Using Richard Tedlow's "three phases of marketing," the premium bottled water industry is probably in
A)the first phase,where a very large number of firms are each producing a relatively small volume of premium bottled water.
B)the second phase,where one or a few brands have attained high market shares by selling a large number of bottles of premium water at lower prices.
C)the third phase,where the dominant firms have rapidly introduced a large number of premium bottled water varieties.
D)The market for premium bottled water is too young to categorize using the "three phases of marketing."

Question

Quizplus · Accepted Answer

The premium bottled water industry is likely in the second phase of marketing, where one or a few brands have attained high market shares by selling a large number of bottles of premium water at lower prices. This phase is characterized by the dominance of a few key players in the market.

Using Richard Tedlow's "Three Phases of Marketing," the Premium Bottled