To increase the popularity of its new range of smartphones,GizmoPro Inc.offered several free accessories to customers who bought their smartphones.However,the offer turned out to be unsustainable and the company had to offer discounts on the accessories instead.GizmoPro's decision is aimed at _____.
A) market share pricing
B) profit maximization
C) demand orientation
D) sales maximization

Question

Quizplus · Accepted Answer

GizmoPro's decision to offer discounts on accessories instead of free accessories is aimed at profit maximization. By offering discounts, GizmoPro can still generate revenue from the accessories while reducing the cost of the promotion.

To Increase the Popularity of Its New Range of Smartphones,GizmoPro