Identify a statement that is true of status quo pricing.
A) It leads to optimal pricing of a product.
B) It requires serious planning and is difficult to implement.
C) It focuses on the demand for and the costs of a product.
D) It can lead to a pricing disaster.

Question

Quizplus · Accepted Answer

Status quo pricing involves setting prices similar to competitors, which can lead to a pricing disaster if it doesn't cover costs or respond to market changes.

Identify a Statement That Is True of Status Quo Pricing