The managers at Click-to-Door,an e-commerce website,closely monitor its rival online retailers to analyze how consumers respond to changes in the prices of certain products.They use the results of this analysis to constantly change the prices on their website to maximize sales and profits.In this case,which of the following pricing strategies does Click-to-Door follow?
A) Comparative pricing
B) Dynamic pricing
C) Capacitive pricing
D) Dependent pricing

Question

Quizplus · Accepted Answer

Click-to-Door is using dynamic pricing, which involves adjusting prices in real-time based on market demand, competitor pricing, and other external factors to maximize sales and profits.

The Managers at Click-To-Door,an E-Commerce Website,closely Monitor Its Rival Online