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Which of the Following Is the First Step in the Four-Step

Question 79

Multiple Choice

Which of the following is the first step in the four-step process of setting the right price of a product?


A) Estimate demand,costs,and profits.
B) Establish pricing goals.
C) Choose a price strategy to help determine a base price.
D) Fine-tune the base price with pricing tactics.

Correct Answer:

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