Which of the following is a guideline that marketers should follow to leverage owned,earned,and paid media?
A) Maximize owned media by reaching out beyond their existing websites.
B) Plan sales goals based on estimates of public and media relations efforts will translate into earned media.
C) Don't count on paid media to play an important role in driving customer engagement.
D) Focus on creating fewer digital touch points for more control over sales.
Correct Answer:
Verified
Q7: With regard to social media,which statement is
Q8: Explain the role of social media in
Q9: Which of the following refers to any
Q10: Which of the following is significant for
Q11: Social commerce sites combine basic elements of
Q13: One of the implications of social media
Q14: Panache,a fashion design company,organizes an online contest.Participants
Q15: Which of the following statements is true
Q16: In an interactive space,earned media include:
A) display
Q17: Which of the following refers to using
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