Salespeople who practice relationship selling emphasize a long-term investment in the time and effort needed to uncover each customer's specific needs and wants and to meet them with the best product or service that can be offered.

Question

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Relationship selling focuses on building long-term relationships with customers by understanding their needs and providing tailored solutions, rather than just making immediate sales.

Salespeople Who Practice Relationship Selling Emphasize a Long-Term Investment in the Time